What “If I Was…” means

Every title in the library starts from the same premise: if I was a barber, an electrician, a psychologist, a content creator — this is how I would build, operate, modernize, market, monetize, protect, and scale the business today.

The books are written in first person because the perspective is strategic rather than instructional. Instead of describing a profession from the outside, each playbook steps into it and works through the business as a system: structure, operations, technology, automation and AI, customer acquisition, digital presence, revenue streams, financial systems, risk and compliance considerations, and growth.

The objective is to surface what gets overlooked — the tools, systems, workflows, and revenue possibilities that are available now but rarely applied inside the profession.

The library continues expanding into additional professions, guided in part by what readers ask for.