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If I Was… Series

IF I WAS… PLAYBOOKSIf I was in your profession, this is how I’d build the business.

You already know your craft. But doing the work and building the business around the work are two different things.

If I Was… Playbooks explores the systems, opportunities, technology, positioning, operations and growth strategies I would examine if I stepped into your profession today.

Built for people asking a bigger question: What’s missing in my business?

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  • Cover of If I Was a Chef, a culinary business systems and growth playbook by Kenneth Craft.
  • Cover of If I Was a Psychologist, a private practice business systems playbook by Kenneth Craft.
  • Cover of If I Was a Plumber, a plumbing business systems and growth playbook by Kenneth Craft.

The Library

Find Your Profession. Then Look at the Business Differently.

Every profession has blind spots, overlooked opportunities and business systems that get ignored while everybody concentrates on doing the actual work.

Choose your profession and explore how I would approach the business behind it.

21 playbooks

Don't see your profession?

Tell us which playbook you want to see next.

The library keeps expanding based partly on the professions and industries readers ask for. Share the profession you work in and what you'd want the playbook to solve. No account, no login required.

Kensolations LLC

Know what you want to build — but need help building it?

The playbooks explain the systems, technology, workflows, visibility strategies, automation possibilities, and business opportunities I would consider. Kensolations LLC helps businesses turn those ideas into practical systems.

  • Websites
  • Automation
  • AI-supported workflows
  • Digital business systems
  • Technology implementation
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